So it has just hit December and Christmas is upon us. The year goes by so quickly these days, it’s actually insane. Although it is December and the world’s most anticipated holiday is around the corner, I feel no Christmas spirit whatsoever. I feel like commercialism has killed the essence of Christmas.
Definition of commercialism: emphasis on the maximising of profit.
Over the years Christmas has just become another advertising gimmick and a time of consumer exploitation for retailers. Once upon time I knew Christmas to be a time where nobody went to work and all the shops were closed. Everyone went to church (and the lazy ones stayed at home). Then everyone spent the rest of the day at someone’s house, eating too much, drinking too much and making noise. The adults would indulge in family gossip and the children would play games, watch tv, you know, do what kids do. It pretty much never snows (in the UK anyway), but that was minor.
Okay, so with the growth of business, advertising did take advantage of the holidays. Shops were heavily decorated. Everywhere you looked it was about christmas trees, tinsel, turkey and roast potatoes. It was corny, but it was cute; and it made you feel kind of Christmasy.
Now the commercial business world seems to have taken a stab at the Christmas holidays. You don’t really see the heavy decorations anymore, its more of a minimalistic approach. Big business’ no longer care about celebrating Christmas. There is no community Christmas spirit. Instead it’s just another opportunity to push for sales to consumers who just buy for the sake of Christmas deals. Okay there’s the few who do actually buy Christmas gifts, and then there’s the majority, who are just out there for a bargain at the mercy of pitiful Christmas marketing. It’s become so sad that Christmas deals are not even targeted at ‘present buyers’; they’re just targeted at anyone who wants to buy something at a discounted price.
Fair-enough, we live in multi-cultural, multi-faith country, where some people do not celebrate Christmas. I thought the UK was a Christian (Protestant) state that celebrated Christmas. A state that made the 25th December a public holiday because it is an important date in the Christian calendar. (The UK actually being Christian is a debatable argument at this moment in time). But hey ho, what do I know.
Anyway, in a time where we are constantly bombarded by discounts and deals, I can assure you, Christmas will not be the only time you’ll get a discount people. Take time. Don’t lose yourself in consumerism this Christmas. If you’re buying your family gifts, don’t forget it’s the thought that counts, sometimes sentimental gifts go further than the price tag. If you’re like me and you’ve lost your Christmas spirit, find it lol.
Christmas is about the celebration of the long-awaited arrival of Christ. Look forward to spending this holiday to get closer to God, your family and friends; and bringing happiness, hope and love to others the way Jesus did.
2 Peter 1:4 – “By which he has granted to us his precious and exceedingly great promises; that through these you may become partakers of the divine nature, having escaped from the corruption that is in the world by lust.“
Remind someone what Christmas is about. You don’t have to tell them show them. And as always, remember you’re destined for greatness, don’t let the bogus marketing hold your bank account back from prosperity in 2017.